April 2026 - The Ownership Update
Stories, insights, and action from Canada’s employee ownership community.
Message from the CEO
Advocacy in Action. A Movement Gaining Strength.
Over the past several months, we have seen what is possible when this community comes together with clarity, urgency, and purpose.
Our advocacy efforts have reached new heights. Through direct engagement with policymakers, coordinated letters from business leaders and partners, and a strong national media push, we have elevated the conversation around employee ownership and its critical role in building a prosperous Canada. Together, we have made a compelling case for why making the EOT tax incentive permanent is not just good policy, but a critical step toward strengthening our domestic economy.
This progress would not have been possible without you. We are deeply grateful to the leaders, owners, advisors, and advocates who lent their voices, shared their stories, and mobilized their networks to support this effort. In a complex and often crowded policy landscape, your leadership helped ensure this issue was heard.
We remain hopeful that the incentive will become permanent as a result of our collective effort, and are focused on building the tools, partnerships, and awareness needed to make employee ownership a mainstream pathway for business succession in Canada.
As we continue to focus on growth of employee ownership in Canada and on delivering value to our members, I am excited to welcome Natasha Goldstein to our team as Head of Operations and Partnerships. Natasha will lead membership strategy and day-to-day operations. I know this community will continue to grow and thrive with her leadership, and I look forward to supporting the organization in new ways as we carry this work forward.
Thank you for being part of this movement.
Justine Janssen
Interim CEO, Employee Ownership Canada
In Case You Missed It
Advocacy in Action: A National Effort to Advance Employee Ownership
Over the past several months, we have seen a remarkable level of engagement, leadership, and collective action across the employee ownership community. Together, we have elevated this issue in meaningful ways and made a strong, unified case for why employee ownership must be part of Canada’s economic future.
Progress on Policy: Bill C-15
Recent updates passed under Bill C-15 have introduced important changes that improve access to employee ownership structures for business owners, enabling a greater number of businesses held in personal holding companies to qualify for the tax incentive. These changes were informed in part by the work of Employee Ownership Canada’s Expert Advisory Committee, whose coordinated efforts helped shape more practical and accessible pathways for sellers. This is a meaningful step forward and a clear example of how expert input and sustained advocacy can influence policy.
Business Leader Letter: A Powerful Signal to Government
We were proud to mobilize 32 prominent Canadian business leaders who stepped forward to publicly call on the federal government to strengthen employee ownership in Canada by making the capital gains tax exemption permanent.
This was more than a letter. It was a clear and coordinated signal from respected leaders across sectors who put their names, their organizations, and their networks behind this issue. They did not just sign. They led. They shared, amplified, and activated their communities to ensure this message reached policymakers and Canadians alike.
We extend particular thanks to champions including Darryl White (BMO), Douglas Ndegwa (Spartan Controls), and Geoff Smith (EllisDon Inc.), who played a critical role in engaging peers and expanding the reach of this effort. Their leadership helped transform this initiative into a national call to action.
National Open Letter: Canadians Stepping Forward
We also invited Canadians from across the country to lend their voices through a public open letter, and the response was immediate and powerful.
We surpassed our initial goal within days and this message resonated far beyond the business community. Employees, owners, and individuals new to employee ownership quickly recognized its potential to address succession challenges, strengthen local economies, and create more inclusive wealth.
Sector Collaboration
We came together with the Canadian Worker Co-operative Federation and Co-operatives and Mutuals Canada, to represent a broad and diverse ecosystem of employee-owned businesses, co-operatives, and the advisors who support them.
Together, we urged the federal government to act. Together, we reinforced that employee ownership is not a niche solution, but a national opportunity.
This collaboration reflects something bigger than any one organization. It represents a shared commitment across the sector to build a stronger, more inclusive Canadian economy.
Government Engagement
Over the past month, we had productive meetings with MPs, Senators, senior political staff and civil servants from the Department of Finance. This included a trip to Ottawa led by EOC board members Tiara Letourneau, Chad Friesen, and Mike Fotheringham.
In addition to these meetings, we have submitted formal recommendations ahead of the Spring Economic Statement and are continuing to advocate for the permanence of the EOT tax incentive as a practical, low-cost policy that supports Canadian ownership, productivity, and long-term economic resilience.
Our submission outlines a clear and urgent reality: without near-term policy certainty, new EOT activity risks slowing significantly, despite growing interest from business owners across the country. It also provides a practical path forward to stabilize the market and unlock broader adoption of employee ownership in Canada.
Building the Evidence Base – EO Research
We are actively working to better understand the landscape of employee ownership in Canada.
Service providers in our network have begun contributing insights on companies that have transitioned or are exploring employee ownership. This work is critical. It will help us build a clearer national picture, strengthen advocacy efforts, and ensure we are developing the right tools and supports for businesses.
If you have received an email from us, or if you work with employee-owned companies, we encourage you to participate.
Complete the service provider form
Or email: info@employee-ownership.ca
Ownership Nation Podcast Launch
We launched the first episode of our new podcast, featuring Aaron Schroeder of Brightspot Climate.
Watch the episode
Next episode will launch on April 15 featuring Mike Fotheringham (Taproot Community Support Services).
Upcoming Events & Opportunities
Thank You For Attending our February & March Webinars
February Webinar: EOT Deep Dive
Thanks to Tiara Letourneau and Elizabeth Nolin from ReWrite Capital Advisors for an insightful session on EOT structure, eligibility, and governance.
Watch the recording
March Webinar: Financing Employee Ownership Transitions
Thank you to Andrew Dey and Anthony Carbone for breaking down valuation, tax, and financing considerations.
Watch the recording
APRIL 28:
Building an Ownership Culture: Inside EO Governance, Performance, and Engagement
Designed for EO leaders, business owners exploring a transition, and advisors supporting governance and culture, this session explores what makes employee ownership work in practice.
Upcoming Webinars
- Employee Ownership Valuation: Pricing for a Fair Market Sale
- Employee Ownership for Family Businesses: Succession Without Selling the Soul
Partner Events & Engagement
In partnership with SETSI Community Coalition, we are advancing employee ownership awareness and engagement within Black-led and Black-serving communities through a series of consultations and invite-only roundtables in March and April.
Sessions include:
- March 26: Reclaiming the Legacy of Collective Economics
- March 27: Seller Perspectives Roundtable
- April 9: Technical Assistance Challenges
- April 17: The Toolbox – ESOPs vs Co-ops
- April 22: The Capital Table
- April 30: Barriers – Capital and Trust
We look forward to sharing insights and outcomes from this important work.
Featured Stories & Media Highlights
A National Media Moment for Employee Ownership
Our recent efforts urging the government to make the Employee Ownership Trust capital gains tax exemption permanent did not just reach policymakers. We reached Canadians across the country.
Through a coordinated media push, we successfully elevated employee ownership into mainstream national conversations. The tone was clear, urgent, and forward-looking. These stories positioned Employee Ownership Trusts as a practical, common-sense solution for Canada’s economic future, leaving many readers with a simple conclusion: this works, and it matters now.
The results were significant:
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- A Canadian Press story syndicated across 25 publications, spanning print, digital, and radio
- CBC coverage and video features shared nationally, with additional reach through Yahoo News and Yahoo UK
- Increased engagement from journalists, many of whom were introduced to EOTs for the first time
- Growing inbound interest from business owners exploring employee ownership as a viable succession path
This was more than media coverage. It was a big boost in awareness.
We are incredibly grateful to the advisors, business owners, and employee-owners who stepped forward to share their stories and insights. Your voices brought credibility, urgency, and real-world perspective to this moment.
These stories below highlight the real-world impact of employee ownership and the leaders driving this movement forward.
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- The Globe & Mail: Advocates call on Ottawa to extend tax incentive for employee ownership trusts
- CBC: Why some Canadian companies are turning their workers into owners instead of selling to the U.S.
- CBC: Pros and Cons of employee ownership trusts in Canada
- CBC: How an employee ownership trust actually works in Canada
- CTV News: Advocates urge Ottawa to extend ‘no-brainer’ tax incentive for employee ownership
- Betakit.com: Business leaders urge Ottawa to extend employee ownership tax incentive
- Canadian Business: How Employee Ownership Trusts Keep Wealth in Canada
- FutureEconomy.ca: Why Canada Should Back Employee Ownership Trusts for the Long Term
- Filmogaz: Canadian Firms Empower Employees by Embracing Ownership Over U.S. Sellouts
If you are an employee-owned company, exploring a transition, or willing to share your story, we would love to hear from you.
EOC Community Voices
“Have we ever faced more of a sovereignty crisis than we are right now? … Again, as we talk about a productivity crisis in this country, it’s because we don’t invest enough in our businesses. Here, [with employee ownership trusts] there’s enough time for long-term investments to pay off. So more investment [in our businesses] happens.”
This is a quote from Jon Shell, Chair of Social Capital Partners and Board Member of the EOC on the Moolala: Money Made Simple Podcast with Bruce Sellery. Together they discuss why the EOT structure has been so successful in jurisdictions like the US and UK, and why governments tend to support this structure as a win-win for everyone.
“The reason why governments tend to support this in the US in the UK and then again here in Canada is because it’s such a broad-based outcome for the workers. Everyone gets to participate in ownership.”
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